Generally I write about topics that I think will help you and I do it by answering your questions.
After completing last week’s post, I realized that I have not written much about email marketing.
Email marketing should be an important part of your strategy because it helps you convert free traffic into customers.
If there is something that I hear frequently is how people with successful businesses on the Internet regret not having started their email marketing strategy before.
And I have to admit that the same thing happened to me.
If I had to choose my favorite part of my strategy or the one I enjoy the most, it would be email marketing.
Being able to communicate with you weekly helps me feel connected to my audience.
Although we are all in different parts of the world, I have been able to develop relationships with my subscribers thanks to email marketing.
It’s not unusual to receive weekly messages from you.
In some cases the messages are short and include a single word, thanking me (gracias).
Those little messages motivate me to continue creating valuable content for you.
Why does your service based business need an email marketing strategy
- Email marketing is the best way to have direct communication with your audience
- It works effectively and regardless of the device your audience uses
- It allows you to customize the messages for your audience. In other words you have the option to send relevant messages to those people who are interested in specific topics.
- You can also send different messages depending on which stage of the purchase process your audience is in.
According to Radicati :
“In 2017, the number of worldwide email users will top 3.7 billion. By the end of 2021, the number of worldwide email users will be over 4.1 billion. Approximately half of the worldwide population uses email in 2017”
In my opinion these numbers paint a picture of the global market.
Email marketing for service based businesses (3 steps to get started)
1. Choose an Email Marketing Provider
When I talk about providers I mean the program or service you need to use to send messages and maintain your subscriber list.
Depending on the stage of your business your needs will be different.
Some examples are: Constant Contact, Mailchimp, Aweber, Drip, Convertkit, Getresponse and Infusionsoft.
2. Capture the email address of your website visitors
By now you know how hard it is to get people to visit your website, so t’s important to think about the next step.
One way to do this is to think about what is it that you can offer your website visitors so they want to give you their email address voluntarily.
You must include in your website forms that invite the visitors of your web page to subscribe in exchange of something such as a guide, ebook, video, etc.
It is important to mention that there are regulations to protect consumers from receiving spam in their mailboxes.
Each country has different regulations, for more information you can consult an infographic of Litmus that explains international regulations for Email Marketing.
3. Plan to communicate with your subscribers
It’s no use capturing the email address of your website visitors if you don’t have a plan to communicate with your subscribers.
Consistency vs. Frequency
The frequency with which you decide to communicate with your subscribers is not as important as how consistent you are.
What this means is that it does not matter if you decide to communicate with your subscribers monthly, 2 times a month or weekly. The important thing is to be consistent once you make that decision.
The Value vs. Promotion
It is not about flooding your subscribers with sales messages only, you need find to the perfect balance between offering useful information and promoting your services.
The call to action
Each message needs to have a call to action, in other words you must think what you want people to do when they receive the message, in addition you also need to think how you want them to feel once they read the email message.
I’ve created the following infographic: Email marketing for service based businesses (3 steps to get started).
Please attribute the infographics to Netklik.com
Use the embed code I’ve included
<img class="alignnone size-full wp-image-1359" src="http://www.netklik.com/wp-content/uploads/2017/05/email-marketing-for-service-based-business-infographic.png" alt="email marketing for service based businesses " width="500" height="1250" /></a>
How to use a newsletter in your Email Marketing strategy
Creating a newsletter gives you a perfect opportunity to create content on a regular basis that you can share with your subscribers and that’s exactly what I do in my business.
Every week I write a blog post that I share with my subscribers.
Communication with your subscribers not only allows you to develop the trust relationship but also allows you to generate direct traffic to your website.
Additionally email marketing also allows you to automate your business, in other words you can program email sequences that your subscribers will receive once they take certain actions.
Remember that your email marketing strategy is part of the long-term strategy.
Think about the types of content you are interested in receiving as a consumer.
Before you start, just remember you need to have clear goals and an easy way to measure your results.