Archives for February 2015

7 Tips to improve your small business SEO in Google

February 18, 2015 Leave a Comment Netklik

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How do I position my website in Google? This is a question I am often asked by my clients and friends. Unfortunately, there is no easy answer on how to improve your small business SEO. The algorithms that search engines use to organize their results change frequently, and as a result, we have to adapt and change our strategies accordingly, to position our websites in the search engines. In addition to focusing on the natural positioning or SEO positioning, it is important to incorporate other strategies that work in parallel. Following are my recommendations:

Keywords and small business SEO

Your website must include the words or phrases that people use when they are searching for products or services. I don’t recommend using common phrases, as these have more competition and don’t direct the traffic towards your audience. Here is an example that describes the process that is usually used when we do searches: If you are looking for an accident lawyer and you write in Google: Accident lawyer, you will get very ample results, showing websites all over the world. If you write instead: Hispanic accident lawyer, your phrase is more precise, although you will still get in your results lawyers with different geographic locations. When using an even more specific phrase like:Hispanic accident lawyer in West Palm Beach, you have managed to introduce different factors and criteria that will provide more accurate and exact results for your search.

Once we have selected the phrases we want to use, these have to be included in your website so that it reads fluidly. It is important to include these phrases in the Title and H1, H2 and H3 tags.

Content is the key to improving Small Business SEO

The content in you website has to be relevant to your audience. For that reason, you have to consider what type of information a person needs when they are considering to engage the services your business offers, or buy the products you are selling. Why should your potential client choose you and not your competitor? Which of his problems does your business solve, or what advantages do you offer in relation to other businesses that
provide the same products or services? The way your business communicates with your potential clients is important, not only for web positioning, but also for the website performance and conversion rate.

Google Sitemap on your website

The use of a Google sitemap helps Google to register or index all your website pages, and discover those that take longer to be indexed.

Alt tags in Images

It is essential to reinforce the key words by using the Alt tags in the images. It is a way of assigning descriptive text to your images. In general, these images in turn reach a position on Google images. Crucial when users do product searches in Google images.

Frequent content additions through your blog

I know what you are thinking and understand the feeling when you finally reach the completion of your new website development. You have to realize and accept that the job of creating a website never ends. Moreover, in my opinion, the work starts the moment you officially launch your website. This is the time to understand and define what your online marketing strategy will be and design a plan to achieve it. The use of the blog is key to attain web positioning in Google as a way of communicating regularly with your potential market – either by explaining new products or services – or through a conversation of relevant topics in your industry. For more information, you can visit my
post on Search engine marketing and blogging

Social networks or social media

As part of the online marketing strategy, it is important to define which social networks are more suitable for your business and create the necessary accounts or profiles. It is not essential to participate in all social networks at the same time; it is advisable to choose one or two to better focus all efforts. The involvement in social networks is not only
useful from the communicational point of view, but also gives you the opportunity to include links to your website.

Google Analytics

It is vital to monitor de results of our efforts to learn what is working and what is not. Then, we can make adjustments in order to improve the web positioning strategies in
Google.

How can I help you to position your website?

Complete the contact form and I will assess your website and your business online strategies to give you recommendations that will help you achieve your objectives and improve your business web positioning in Google .

Do you sell digital productos online?

February 6, 2015 Leave a Comment Netklik

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Sell digital products online A few weeks ago I found out about new VAT rules for the sale of digital products on the internet and this poses a real problem for all those small and big companies that sell digital products to end users in the EU.

The changes affect mainly those companies that sell directly to consumers in the EU. This new rule is effective since January 1st, 2015.

If you have clients that reside in the EU, you have to charge a tax based on the country where your client is located, no matter where the buyer is at the moment of the sale. Each country of the EU has its own tax rate.

This means that your company is responsible of charging the different tax rates when selling to different countries in the EU. In addition your company is also responsible of paying the tax in the country where your client is located.

What are Digital Products?

You are probably wondering what these products are. The new rule applies to pdfs, stock photos, online courses, software downloads, video game downloads, ebooks, music, hosting services, etc.

This is a huge problem for those businesses that want to continue to sell their digital products in the EU, as well as for the consumers. As a result of this new ruling, there isn’t the slightest doubt that costs of affected products and services are going to increase.

For more information you can read the article by Zarek Rahman:

VAT: Will it see the demise of the digital economy?

This post is mainly for information purposes. If you think that his will affect your business, it is important that you get advice from an expert in this area.

Online Consumer Behavior

February 4, 2015 Leave a Comment Netklik

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A few days ago I had the opportunity t oread the following article by Hiroko Tabuchi:

As Profit Slows, Ikea Notes Need to Move Online

The article caught my attention, because I always thought that Ikea did not push online sales, but rather promoted sales in their stores. In most cases, their high shipping costs were higher than the product itself.

As consumers, we have 2 options. The first one is to go the store, if there is an Ikea near where we live. The second option is to continue looking for our item in another store near us o with more reasonable shipping costs. I considered this the wrong strategy. When a store has a potential buyer, they should try to keep them on their website instead of sending them to competitors website to compare prices of products or services.

In my opinion, this is what Ikea has been doing, and we don’t know how long they will be able to continue doing it.

The article was interesting, as I believe that when a business decides to have a website to offer its products or services, they have to keep an open mind in relation to the use and objective of their website.

Refine the online marketing strategy

Quite a while ago, I remember having a conversation with a doctor in his office about the purpose of his future website. He was convinced this website would only include his address, office hours and some other information about his services. The last thing this doctor imagined was that this website was going to attract patients from other cities that he was going to be invited to give presentations in different conferences, etc. In this case, even though the doctor did not have any expectations for his website, he had an open mind and understood the need to adapt and use new technologies.

Taking into consideration consumer behavior in online marketing strategies

The other side of the coin is when stores have informative websites of their products and services but don’t have online ecommerce. In these cases, it this important for the business owners to understand the consumer expectations, to better match the vision and objectives of the store. I will explain through an anecdote. A store cannot ignore the everyday internet changes and the way these affect consumer behavior.

How can I help you?

If you don’t know where to start, I can help you analyze the real objectives of your only marketing strategy in the short, medium and long term and guide you in deciding what steps to take next to refine your only marketing.