It is incredible that we are starting the second quarter of the year.
I have had many learning opportunities and I cannot wait to share them.
Perhaps the biggest lesson is the importance of planning the quarter in advance.
The reality is that I did not reach all the goals, but I definitely took action in all the activities I had planned, which has left me feeling very satisfied with my work and with a tray full of lessons.
I have had the opportunity to go deep into the subject of how we set our goals and what we do to carry them out and I think the biggest obstacle we all stumble upon is the lack of time.
At least that is something we can all agree on.
Although we all agree, this does not mean that this is our real problem
A few days ago I was talking with a friend who shared the following idea with me:
“I spend most of my time doing design work and day-to-day activities of my business and this leaves me with very little time to spend in marketing, I honestly believe that I do not have a clear strategy to reach my potential customers.”
And I could not agree more
The difficulty of the matter is that sometimes what we think the time is the problem and in reality, it is not
And we need to be able to go a little further to unmask the problem.
I am starting to think that our real problem, always hides behind the lack of time.
The reason why we feel we are missing hours in the day is that every day we are doing things that are completely unnecessary.
If we stopped doing these things, they would have no impact on our results.
And if we were aware of the problem we would not have problems with not having enough hours in the day.
In no way, I consider myself an expert on this subject, but these are some of the actions that have worked for me.
How to get your online strategy to work (3 steps to start today)
1. Stop the clock
Although it may seem counterproductive, the first thing you need to do is stop doing everything you are doing and take the time to reevaluate and reconsider the list of things you need to do.
Although it seems that stopping, will make you lose more time, this has the opposite effect because if you do it right, it allows you to identify areas that you can improve and tasks that you can eliminate.
2. Set clear and measurable objectives
Perhaps this of the clear objectives, it seems obvious to you, but I have also noticed that we do not always set the objectives well.
The reason I say this is because you must have a clear way to measure your goals. If you cannot measure your goals objectively, this is an excellent time to rethink them.
Before continuing with step 3, I want to share an infographic that illustrates: How to get your online strategy to work:
3. Put things into context
On many occasions, we feel that our projects fail because we do not achieve the desired results.
And although it is true that the results are not there, it is also possible that you are one step away from achieving them.
But by giving up a step just a step before making your dreams come true, it’s impossible for you to really succeed in your project.
That is why it is so important to realize that sometimes we make mistakes estimating the time in which we want to see those results.
So I want to ask you, do you have a plan for the next 3 months?
Because the road is definitely complicated if you don’t start with a plan.
