Every week I have the opportunity to talk with colleagues or clients and get to chat about the problems they face and we look for solutions to solve them.
Often fear is hidden behind each problem
Fear is a huge challenge when it comes to creating content to promote your services online and that is why I have developed a system that helps you get clear on your message, because once you are clear the fear goes away.
This is definitely one of the most valuable things that I teach my clients and my students
I want to illustrate this with an example, so you can see the effect this has on your strategy and your life.
On my weekend walk, I was lucky to spot a butterfly and I was able to observe the following:
When the butterfly had its wings closed, it was practically invisible and there was nothing special about it.
But when it had its wings open it was spectacular, really perfect.
It made me think: Does the same thing happen to us?
When we are afraid, it is as if our wings are closed and we are totally invisible.
But when we do things despite fear, we shine.
Not only I am speaking from my own experience but I have had the opportunity to meet hundreds of people who every day feel paralyzed by fear.
Fear is the main reason why entrepreneurs like you do not create content to promote their business.
Fear is the main reason why you do not move forward and your business does not take off
The worst of all is that sometimes all you need is a change of perspective, just another way of seeing things in order to free yourself from anxiety and simply jump.
And that’s exactly what we’re going to do in this post with the fear of creating content.
Before I start, I want to clarify that I am speaking from my own experience.
I am a shy person and I usually prefer to remain quiet if I have nothing important to say.
And writing so the entire world can read my content is not something that comes easy to me.
What’s amazing is that in order to do it, all I had to do was change my perspective and my way of thinking.
In other words, I flipped the switch
I want to show you another way to think about your content to help you leave fear behind and inspire you to take the first step.
How to get over the fear of promoting your services online (3 Powerful ways to overcome fear once and for all)
1. It’s not about you
The moment you discover this, everything changes.
This is a mistake people make without realizing it, possibly at this very moment you are saying to yourself, I don’t have that problem.
So just to clear out any doubt, I have included 3 examples with different situations.
If you identify with at least one of these situations, then you suffer from this condition.
I. Do you often worry about what people think when they see your content?
Generally speaking, this is no small worry. Sometimes it’s so big that it looks like a mountain and it does not allow you to see what you have in front of you.
II. Who am I to be talking about this topic?
Well, if there are people that are recognized experts in this topic, then who do I think I am to do this? How am I going to talk about this topic? It seems similar to what I explained before (1), but the difference is that not only do we care about what others will say but now we add the worry of not being the best.
And you may not be the best, but that does not mean you do not have the power and ability to help thousands of people, just as I do every day.
What is true is that by not sharing what you know, you stop yourself from making the impact you know you can make.
III. Why is someone going to read what I have to say?
The solution is to move the attention from yourself to your audience. If you are creating content to help your audience, they will listen.
2. Perfection does not exist
The idea of writing perfect content only exists in your mind.
Remember that the content you write is for your audience and the only way to make your content better is with the feedback of the people who read the content.
It’s impossible to improve the content if it only lives in your head.
One of the purposes of online content is to connect with your audience. This can only be achieved by developing the discipline of publishing content regularly.
Publishing content regularly means that not all content can be equally good every single day and the sooner you understand this, the better.
In other words, part of the process when creating irresistible content is to create content that is not so good. This is how the process works!
Before continuing I have created an infographic that illustrates: How to get over the fear of promoting your services online (3 Powerful ways to overcome fear once and for all)
3. The world needs your help and your talents
If you know that you offer excellent service that people need, you are being selfish by not creating content for your audience. Simply because you are afraid to be judged.
There are many people who do not know you and who have the problem that only you know how to solve.
To create content you do not have to be the best in your industry, you just have to be able to solve the problem.
If you’re not able to attract them to your services, your competitors will do it again and again, regardless of whether they are really good at solving the problem or not.
Conclusion
Fear is behind every decision you do not make, behind every project you decide not to do, behind every lesson you don’t learn.
Fear is the obstacle that crosses your path and does not allow you to reach your destination.
Fear is the voice that tells you that you are not good at writing.
That people are not going to like what you have to say, that you are going to make a mistake again, that you’re wasting your time and money, that you are really not good in this type of marketing and that you should not try to learn.
Changing perspective allows you to stop listening to that voice.
What can you do today to stop listening to that voice, change your perspective and move despite the fear?
