Archives for October 2019

Is it possible to learn how to overcome the fear of technology in your business? One of my friends asked me when we were talking.

I have helped hundreds of business owners and professionals overcome this problem, and this was the answer to my friend:

YOUR AGE IS NOT THE REASON WHY YOUR BUSINESS IS STAGNANT AND THINKING THAT YOU ARE NOT MAKING PROGRESS BECAUSE YOU ARE NOT GOOD WITH TECHNOLOGY IS WHAT’S KEEPING YOU STUCK

And I decided to share with her a valuable lesson that I learned years ago.

“This is a huge secret, and most of the people I know would not be happy at all if someone discovers their secret.”

A recognized marketing consultant shared this with me in a conversation we had many years ago.

We were having this conversation because I had decided to hire him to get a new perspective on my business.

In our conversation, I shared with him my story and how I had reached the point where I was at that time.

In case you don’t know, a big part of my job is to help people understand how the online world works and I’ve been doing this for over 20 years and of course, I started very young.

How to overcome the fear of technology in your business and why it is so important

The consultant asked me what was the part that I enjoyed the most about the work that I do.

And why it was so crucial for me to teach how to overcome the fear of technology in their business.

At that moment, I could only think about the magic that happens the moment when people conquer fear and build the business of their dreams.

It’s incredible to watch how people can shift their perspective and suddenly everything is possible.

Similar to the moment when you finally learn to ride a bicycle.

He told me that in his experience, this fear is like an epidemic that haunts us all, including executives and successful business owners.

The truth is that I understand it; today, it seems that the world belongs to the younger generation, to those who were born with a smartphone and a computer under the arm.

But let me ask you:

Do all young people succeed in business?

Of course not.

Many young people fail to make their business take off.

However, when we analyze successful people, they all have something in common…

Self-confidence.

Can you find a successful person who doubts himself all the time?
So how do you develop trust?

What to do to build trust and learn how to overcome the fear of technology in your business (in 3 simple steps)

1. The problem

Understanding the real problem. Once you understand what causes the fear and know how to deal with it everything changes.

The problem is not your age or technology, instead, it is your perspective of the problem. And that is exactly what prevents you from finding the solution.

Once you understand and accept that technology is here to help you be better, more productive, reach more people and help your business be more VISIBLE, everything changes.

2. The solution

Once you understand the problem and the solution, everything changes.

One thing is to know how to use technology, and another very different thing is to understand how it works and how to apply it in your business.

And the reality is that most people don’t understand how technology works, including young people.

Before continuing I want to share with you an infographic that illustrates: How to overcome the fear of technology in your business (in 3 simple steps).

3. Confidence

Taking responsibility for understanding the problem and the solution is the key to building your confidence and finally making your business take off.

Right now, you have the following options:

You can continue to mourn and think that because of your age, you are meant to stay behind and continue to be stuck.

And in fact, that is what most people choose to do.

According to 2019 statistics, every day, a million new users are using the Internet, if that doesn’t motivate you to learn how to use technology, I’m not sure what will.

If you’re interested in reading more about what happens in a service-based business when you avoid looking at the impact that technology has in your business, I invite you to read the following blog post: What to do when my service company is stagnant (lessons from an end of the week).

Conclusion
The question you need to answer is: What kind of person are you?

You can be the type of person who decides they want to learn how to overcome the fear of technology in your business and focuses on developing self-confidence and learning the steps to follow.

Or you can be the type of person who gives up, you decide.

From the window I can see the plane, I’m in San Diego California about to return from an exclusive marketing event that I attended with entrepreneurs friends. As always after these events, I am full of ideas, full of energy and inspired to talk about one of the most important topics for your business: How to position your brand.

It was one of the best experiences I’ve had.

I had the opportunity to meet again with several of my mentors at the event, and there is nothing more exciting and rewarding.

Every time I go to one of these events, I remind myself that these people, who dominate the world of online marketing in the United States and the world, are normal people just like you and me.

And what’s even more incredible is, that in most cases when you meet them in person, you have this feeling as if you already know them, because they’re the same as how you perceive them in social media.

I have already had this experience on other occasions, but this time I had the opportunity to live it through one of my friends who was attending this type of event for the first time, and she was so impressed to discover that her online marketing heroes were normal people.

Why am I sharing this?

These people are successful, absolute leaders of their market, who have years of experience, and face challenges every day just like the rest of us.

However, their attitude towards challenges is precisely what allows them to excel.

Many businesses come to me because they want to position their brand, they want to be leaders in their industry, and they want everyone to knows who they are.

The problem is that they want to achieve this overnight.

And that’s a bit like wanting to be super fit after going to the gym once when we all know it takes years of discipline.

The same applies to position your brand.

Some of the common mistakes I frequently see are the following:

• Pay close attention to designing a logo that represents your brand.
• Create a beautiful website to impress others
• Hire an external advisor to help you organize your business.
• Publish on social media because everyone says you should do it.

So what’s it about?

How to position your brand when you are just starting out

It’s no secret that to dominate the market and position your brand, you need to become a leader in your business.

You need to be able to inspire and influence your team in the same way that you inspire your audience.

I often talk with business owners who understand that NOT BEING THE LEADER is precisely what is keeping them stuck and unable to grow.

I’ve got good news and bad news for you.

The bad news is that being a leader in your business or market is not something that is achieved overnight.

The good news is that you can start today.

If you want to learn how to position your brand and dominate your market, the first step is to trust your company and the services you offer 100%.

It all starts with a decision.

1. Your business needs to be HIGHLY VISIBLE.

It doesn’t matter what you do or what you say if nobody knows that your business exists.

Sometimes I talk to people who tell me that they cannot position their brand because they have no budget to invest in advertising.

Other times, I talk with people who tell me that they invested in advertising and that they didn’t get any results at all.

The reason why I share these scenarios is so that you can see that this is not a problem that you are going to solve by throwing money or waiting until you have a budget because there are thousands of cases in which companies invest budget in advertising, and still don’t see results.

2. A message that connects

It isn’t about publishing on social media to receive likes, I hope you’ve already realized that that doesn’t work.

It would indeed be incredible to create a message that makes your audience fall in love with it, however, it is essential to go much deeper than that.

Additionally to having an irresistible message that your audience falls in love with, the message must connect with the problem that your audience has, for people to have their credit card ready even before knowing the price of your services.

Before continuing, I want to share with you an infographic illustrating: How To Position Your Brand So That Everyone Knows Who You Are.

3. Master your market to position yourself as the leading brand in your industry

Everything changes the moment you stop chasing clients and get clients to come to you.

Mastering the mind of the consumer is not something that happens overnight, but it is a process that begins when your audience sees your message everywhere.

Your message needs to be so powerful that your audience cannot resist it and automatically trusts you so that they decide to work with you even before having the first conversation.

Knowing how to achieve this is precisely what will allow you to position your brand as a market leader.

Conclusion

If you want to learn how to position your brand, the first thing you should do is think about the challenges you have in your business, and how you can change the way you think about these challenges to get the results you want so much.

Remember that to position your brand you need to be highly visible, you need to have a message that speaks to your audience and dominates the market so that everyone knows your business.