I have been trying to write this blog post about: how can your service-based business survive during the last 5 days and my goal is to share what I have learned.
Just like the rest of the world, I’ve been affected emotionally throughout this pandemic.
There is no logical way to think especially to truly understand what is going on.
The conclusion I have reached is that the weeks ahead are opportunities to work on projects that might have not been a priority before, due to lack of time.
Although no one asked for this, I choose to believe that there are plenty of opportunities waiting to be discovered. Most importantly, it’s crucial to work on our mindset and maintain our focus.
And I get that it is much easier said than done.
How can your service-based business survive during a crisis (in 3 steps)
Here are 3 recommendations you can follow if you want to learn how can your service-based business can survive during a crisis.
1. Have faith
It’s impossible to know how things will unfold so the only thing we can do is have faith that little by little things we’ll be resolved.
And that is where you should put all of your attention.
I have been speaking to many business owners who currently cannot continue serving clients and can’t continue to offer services in person.
One of the most common questions I’ve heard is:
What do I have to do so I don’t lose all my clients?
How can I continue to offer my services if it’s not in person?
What all these people have in common is that their businesses are based on providing services in person without any online strategy.
If you are one of these people, I want you to know that it is totally possible to transform your business online.
Although this may be a huge obstacle for you right now and may seem impossible, I want you to know that it is POSSIBLE!
I have been doing this kind of work with people for years and the good news is that there is a solution.
2. Change your perspective
A couple of days ago I made the decision to make an effort to maintain my routine and continue to work on all my projects.
This is a decision that you can also make.
During the next few weeks, it is possible that each day provides new challenges for each of us.
And learning to change our perspective is key for our mental health.
It’s vital to learn to be PRESENT and focus on what we can do TODAY.
Live one day at a time and look for reasons to be grateful every day.
Developing the ability to change my perspective is high on my list of priorities and I suggest that you add it to your list too.
This ability will allow you to reinvent yourself and your business so you can not only survive but also thrive.
Here is a Forbes article that talks about: How To Be Positive In The Coronavirus World.
3. Action
Now what? You may be wondering.
This must be a question that all of us are asking ourselves with no obvious answer.
But sooner or later, you will need to make a decision.
The most important thing is that your decision with peace of mind and clarity.
Steps (1) and (2) are used in order to gain clarity.
It’s possible that you will gain clarity in just a few days or it may be that it will take you weeks to overcome the confusion which is probably the most realistic scenario.
It is important to decide what to do and who to listen to,
We are living in a decisive moment in history of not only just humanity but each of our lives.
Your business may have had many issues leading up to this era, maybe:
- You didn’t have enough of an advertising budget.
- You were missing the time to do everything you have wanted.
- You were stuck just depending on referrals.
- You were paying for advertising and not seeing any results.
It doesn’t matter what your problem was.
Now you have another problem in front of you.
And your business depends on you to survive.
The worst thing you can do is stay stuck and wait.
Your business needs you to make decisions every day.
