During the last 24 months I have learned a lot about how to succeed in online business, you could say that I have really put myself in my clients’ and students’ shoes.
Not only have I learned how to use new technologies and tools that I did not even know existed before, but I’ve also learned a lot about online marketing and business in general.
But to be honest, the biggest lessons I have learned from you, my audience.
Your desire to succeed and learn is contagious
Wether I am working with a client or teaching a student, the magic happens in that moment when the other person finally starts to see the light and begins to understand that change is possible and it’s up to them to achieve it.
I have been fortunate to live those moments through the experiences I have had with my clients and my students.
Seeing so much growth in them has made me more aware of the cyclic process of teaching and learning.
Moreover, I have caught the learning bug and want to continue learning and improving in the same way that you do.
That is why I want to share with you what I have learned from Mark W. Schaefer.
Who is Mark W. Schaefer?
Mark W. Schaefer is a recognized leader in the online marketing industry, writer, educator and consultant of companies recognized worldwide.
He has received an endless number of awards, such as being named in 2015 as the number 2 blogger in the world by Social Media Examiner.
In his blog {grow}, Mark W. Schaefer is always one step ahead, and in his posts he offers his unique point of view, so his blog is always on top of my list of blogs to read.
In his latest book, Known, Mark W. Schaefer talks about how, in the world that we live in today, we all have the opportunity to succeed online, but not everyone knows how to to make the most of this opportunity.
I have been putting into practice what I have learned from Mark W. Schaefer and in the process I have learned important lessons that I want to share with you today:
How to succeed in online business : 3 Lessons that you need to learn
1. There is no direct path to reach your destination (or meet your goals)
It is part of my personality to always want to have a plan, after all I am an engineer.
However, I learned from Mark W. Schaefer that sometimes in online marketing, we have to be more flexible and let our intuition guide us.
Having this flexibility allows us to be open to read and better interpret our results and take advantage of opportunities that otherwise we would be unable to see.
The key is to focus on the process of constant adjustments.
Experimentation, trial and error should be part of what we do every day, because that is the only way to learn and get closer to our goals.
2. Small decisions can have a big impact on your business
No matter what we do, it is crucial to know what to focus on.
In short, we need to have a clear vision.
However, you should be able to adjust the vision as you learn and experience.
Making decisions is not always easy and sometimes it requires courage.
When I started to create content, I started creating content in English, but after a year, I made the switch to Spanish and neglected the contents in English.
The truth is that I did not have a clear vision.
I was not really sure what direction to take and I was not sure whether my content should exist in English.
I recently realized that I must create content in both languages.
Now I have a system to follow and I realize, that the translation process is not as complicated as I thought.
I have also obtained great results by creating visual content, which means that I must continue to do so.
Clarity in my strategy facilitates the decision-making process
These small adjustments in what Mark W. Schaefer calls ” My place” and “My space” allow me to have clarity in my strategy and makes the rest of my decisions easier.
3. The process of content creation takes time
Creating content is a process that takes time. It’s true that as you get better at it, the process becomes quicker, but actually, it will always take more time than what you would like to admit.
I have learnt that it’s best to accept this.
Now I realize that precisely the time I spend creating content is what allows my content to be unique.
If I stop investing that time in the process of creating content, the content no longer has my voice.
I have created an infographic that illustrates the 3 lessons I have learned and that you need to understand if you want to know how to succeed in online business.
Code to embed the graphics
Use this code if you want to share the graphics
<div> <a href="https://www.netklik.com/online-marketing-strategies/how-to-succeed-in-online-business/"><br> <img class="alignnone size-full wp-image-1223" src="https://www.netklik.com/wp-content/uploads/2017/03/how-to-succeed-in-online-business-infographic.png" alt="how to succeed in online business" width="500" height="1250" /></a> </div> <div> Infographic by: <a href="https://www.netklik.com/online-marketing-strategies/how-to-succeed-in-online-business/">Netklik</a> </div>
The common challenge that every business faces
One of the common challenges that all businesses face is finding ways to attract new clients using a clear message that stands out is not the only thing that matters.
You need to be able to inspire trust and be known.
In his book Known, Mark W. Schaefer speaks precisely about this.
The book serves as a guide to help you in the process of making your business known and positioning you as an expert in your industry.
To write the book, Mark Schaefer interviewed more than 100 entrepreneurs.
The stories and experiences of these entrepreneurs are available in the book and illustrate the common process that each of them uses to achieve success.
It is refreshing to have a clear picture of how normal people have been able to achieve extraordinary successes.
The book Known is proof that we all have the opportunity to achieve success online, as long as we focus on the process, are consistent and willing to make adjustments in the process.
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