Today I will share with you my experience with one of my favorites topics: Why Some businesses stand out (While others are ignored). This post is a summary of podcast episode 98.
In an increasingly competitive business world, standing out and excelling is essential. Have you ever wondered why some companies achieve exceptional success while others go unnoticed? As a business mentor and coach, I’m delighted to share with you the keys to business success. This article is specifically designed for small business owners, creative service providers, and experts who want to take their businesses to the next level.
Inspiration and Creativity: The Engine of Success
Inspiration and creativity are fundamental to standing out in the business world. As I personally experienced during a special summer, exposure to art can awaken our creativity and motivation.
In my own experience, visiting a Picasso museum changed my perspective and led me to explore the creative process.
The Importance of Inspiration
Inspiration fills us with a wonderful feeling, captivates us, and changes something within us. It can make our bodies vibrate differently and make us grateful for what we have in front of us.
The key question is:
How can you apply this feeling to your company? What inspires you to create something unique?
Motivation for Meaningful Creation
When we create something meaningful, we stand out from the competition.
It’s like painting a picture from scratch rather than just painting by numbers.
This kind of creation is unforgettable and it changes something within us.
Important question:
What motivates you to create something that no one else has created?
How can you apply this motivation to your business?
The Difference between creating something meaningful Vs. creating something generic
The Experience of Creating Something Meaningful
Creating something that touches the soul is like nothing else.
Observing something that excites you, makes you feel something in your body, and that sparks an internal conversation with yourself, is something we remember.
On the other hand, generic creation tends to be quickly forgotten.
Question for reflection:
When was the last time you experienced meaningful creation?
Applying inspiration and creativity to your business
The Analogy with Company Positioning
Like artistic creation, your business’s positioning must be meaningful and authentic.
You can’t follow generic steps and expect to stand out in a competitive market.
Critical question:
How are you positioning your business?
Are you following generic steps or creating something unique?
The 3 Truths to Stand Out and Attract New Customers
In conclusion, here are the three truths you should consider to stand out and attract new customers:
- Your company’s message must connect with the person behind the screen.
- Losing control of your company’s voice makes your message generic.
- Generic messages are ignored and become boring.
Keep these truths in mind as you deepen your understanding of why Some businesses stand out while others are ignored.
Don’t let your business become just one more in the crowd. Stand out, connect, and be memorable.
