Founder of Netklik. I help experts and service businesses get new clients every month without putting on a show or depending on an agency
I’m a computer engineer. I have a Master’s in Marketing. And I’ve been obsessed with the Internet for more than 30 years, since before it existed the way you know it today.
But that’s not what defines me.
What defines me is what I do with what I see. I process the world in images. I need to see something before I can understand it. And once I understand it, I can turn it into something you can see too.
That’s exactly what I do with service businesses: I take what’s invisible (the reason your client can’t find you, what happens inside you when a client doesn’t understand why they should choose you, the block you feel when it’s time to show your work) and turn it into something you can see, understand, and build.
What I’ve spent years studying
Two things, in particular.
The first: how your clients search and decide before they even know you exist. What they see, what they compare, what makes them choose one and rule out another.
The second: what actually blocks an expert like you when it’s time to show your work. It’s almost never what you think it is.
Most people in marketing only know the first part. I work with both at the same time, because it doesn’t matter if clients find you if, underneath, you still don’t want to be seen.
Why what I say sounds different
Because I speak from lived experience. I know what it’s like to move to a new country and start from zero. To rebuild a reputation from nothing, when no one outside your circle knew who you were.
I did it myself. More than once.
I’m not talking about reinvention from the outside looking in. I already crossed the path you’re looking at right now.
What I believe, that no one else in my industry says
You don’t solve your client problem by throwing money at it, hiring an agency, or paying for ads. That’s why I teach, I don’t do it for you. The goal isn’t to create dependency. My job is for you to understand how it works, so you can sustain it yourself, even after I’m no longer there.
You don’t exist if someone searches for what you do and can’t find you. It doesn’t matter how many years of experience you have, or how many satisfied clients recommend you inside your own circle.
And you don’t need to put on a show to change that. You don’t have to become an influencer, dance in front of a camera, or be someone you’re not. It’s about being found, not about becoming an actor.
The advantage of living between two languages
I moved from Venezuela to the United States more than 20 years ago, and I’m no longer sure which language I think in.
That’s exactly the key that lets me work with businesses that sell in English, in Spanish, or in both at once. I don’t know many people with real experience selling in both markets at the same time. I have it.
I coach you in Spanish, even if your business speaks English with your clients. Not just because it’s easier to learn in your own language while selling in your market’s language. After more than 30 years doing this work, I’ve also found that when we need help making important transitions in our businesses, and unblocking ourselves, it makes a real difference to process that in our first language.
What people who’ve already done this work say
I no longer rely on marketing experts or an agency
“Before, I depended on magazines, referrals, and paying other people to do my advertising. Now I know exactly how to show what we do, and I don’t depend on middlemen. I delegated, raised my prices, and now I feel confident charging what used to embarrass me to ask for. I’m closing bigger projects, and the difference shows.”
She learned how to reach heart of the right person
I rejected technology my whole life. And I still did it. I was paralyzed by the fear of not doing it perfectly. But I learned something that has nothing to do with technology. I learned how to reach the right person’s heart. And that changed everything.
Your business deserves to be seen.
