Today I am sharing my thoughts about about how to have a more human brand. This post is a summary of podcast episode 96.
I feel quite overwhelmed by the number of ideas I have, the lack of clarity I have to talk about them, and a profound sadness
I am impacted by the news in the world.
But I decided that wasn’t reason enough to skip today’s episode.
In recent weeks, I have been working on many new projects, as well as not-so-new projects that I continue to work on.
And when I talk about projects, I mean my own projects, not client projects.
These projects are part of my own experimentation.
These projects require me to take a lot of time to research and learn.
These projects are a crucial part of my learning process, the work I do with my clients, and what I share with you on the podcast.
And the question I’ve been asking myself lately is something like:
Is it possible that everything happening in marketing, technology, and the world is just to make us more human?
Could it be as simple as that?
What would happen in the world if we all agreed one day to be more human?
Just for one day?
The interesting thing about this question is that we probably couldn’t even agree on what it means to be more human.
You might be wondering, why am I sharing this with you?
This kind of thinking is the thinking that guides me every day.
This is the foundation of my methodology.
The methodology I work with every day and teach to my clients.
The HIGH VISIBILITY method has many guiding principles
Today, I’d like to share one of these principles with you, which is the a belief that resonates deep within me: the person on the other side of the screen is smart.
This principle guides me in my business and also in my personal life.
To me, thinking this way is everything.
Because it forces me to take a neutral position.
When I post on social media, when I record a podcast like this, when I have a sales conversation.
- My intention is not to sell.
- My intention is not to convince anyone.
Because doing so would contradict this very principle.
Let me explain.
If the person on the other side of the screen is smart …
- That person has everything in their hands to make the best decisions for them.
- That person knows what they want to think,
- Knows what they want to do and what they don’t want to do.
- That person will feel in their body if I am the person or the business that they want to work with.
My business or I don’t need to convince them of that.
Obeying and respecting this principle has shown me that thinking this way places all the weight and responsibility on myself and my business.
In truly learning to manage language, the way I communicate, my energy, and my own doubts.
Behaving and thinking this way challenges me to question my own thoughts and beliefs every day.
This was never obvious to me at the beginning of my online journey.
I didn’t have that clarity.
But the clarity I did have is that no matter what I did online
- Whether it was writing a post, creating a free class, making a video, or posting a photo, I always had to feel that I was 100% true to myself.
- And that I should never abandon any part of me in the process.
- I should never change any part of me to be seen.
- I should never show myself in a way that is out of integrity with myself.
- And yes if this sounds to you like a lot of work, you are absolutely right.
This is a lot of work, it requires daily effort, but above all, it requires me to set my intention every single day.
And that’s what I set out to do today when recording this episode: how to have a more human brand
Today, I set out not to abandon any part of me.
Today, I set out to embrace every facet of my being.
Let me explain, we all have many parts, and sometimes we choose to show them, and other times we don’t. Sometimes we do it consciously, other times out of habit because we simply are not aware that we are doing it.
Today, I propose not to abandon the part that knows that at least one person in the world can benefit from my voice and opinion and let that guide and drive me to make it worth stepping out of my comfort zone… even when there is another part of me that today doesn’t feel confident in being able to convey a coherent message because I feel very sad and confused about what’s happening in the world.
Why is this so important?
Because this is not only part of a business strategy, it is also a way of being.
To have a more human brand, you need to be more human.
Really thinking that the person you have next to you is smart is a way of life.
This not only applies solely to the person behind the screen.
It applies to the people we have beside us.
It’s about being more human in your business and at the same time in your life, and not separating one from the other.
I hope you enjoyed this summary about how to have a more human brand. If you want to listen to the complete episode recorded in Spanish, head to the podcast.
