How to plan your online marketing strategy and always win

A few days ago I was having a conversation with a group of clients about how to plan your online marketing strategy and one of the common challenges that they all shared was finding the time to do it all.

In general, doing it all means: promoting the business, selling more and serving customers.

For most business owners it is easy to give priority to the clients and neglect the rest of the areas.

Going back to the conversation, one of my clients simply said: “I do not have the time to do everything”.

In a way, that’s exactly where the problem is.

Nobody has time to do everything

If there is something that separates successful people from those who are frustrated and stagnating, it is their decision-making skill.

In other words, their ability to discern what’s important from what isn’t.

3 tips to learn how to plan your online marketing strategy and always win

1. Always start with the end in mind

When we have a thousand things to do, it is extremely difficult to decide which one is the most important.

The reason why this happens is that when we are overwhelmed by the list of things in out to-do list, our mind does not have the clarity it needs to make these kinds of decisions.

But everything changes, when you manage to change your perspective about the list of tasks and the most effective way to do this is to start with the end in mind.

And what I mean by this, is that the first thing you need to do is think about the results that you want in a specific period of time, for example during the next 90 days.

2. Having clear priorities is the path to success

Once you have clarity about your goal for the next 90 days, you can think about the results you need to have in the first 60 days to reach the final goal.

And you can continue doing this exercise, week by week.

Doing this exercise helps you gain clarity about which actions you need to take to reach your goal.

And those are the high priority actions.

All the others are simply tasks, but they are not the tasks that will help you achieve your goal.

Before continuing, I want to share an infographic that illustrates: 3 Tips to learn how to plan your online marketing strategy and always win

3. Reevaluate and make adjustments

Of course, this form of organization and planning does not work if you are not constantly re-evaluating the situation, the process and making adjustments.

Being flexible means taking the time to evaluate and make adjustments.

Being flexible means understanding that you will always face challenges and obstacles.

Not achieving your goal does not mean that you should give up or that you choose and unattainable goal.

It just means that you need to change what you are doing.

It means that you have the potential to discover and learn a new lesson and every lesson that you learn brings you closer to your goals.

 Conclusion

Having the time to do everything is impossible.

But not learning how to plan your online marketing strategy is not an option.

What separates successful people from those who never see results is that successful people understand that it is essential to develop the habit of identifying what action you need to take in order to move forward.