Why social media followers don’t matter

Today I want to dive deep into the topic of why social media followers don’t matter.

The goal of your social media strategy should not be to increase your social media following.

It’s a myth that the success of your social media strategy depends on the number of social media followers the you have.

It’s no secret that I do not have thousands of followers on social media, however this has never been an obstacle for me and I do not want it to be one for you.

Recently, I did a survey that has been very valuable to better understand the problems and challenges that you my audience face.

Something that caught my attention, is the weight that some people place on the number of followers and likes in social media.

I don’t want you to think that if you do not have many followers, then your strategy or your business cannot succeed.

Nor do I want you to think that your goal should be to achieve more likes.

The truth is that getting followers is not as difficult as you think.

In my opinion, there is nothing easier than getting followers in social media, in fact, it’s so easy, that by just paying for them you could impress anyone.

How to grow your business online and offline
The success of your business does not depend on the number of followers you have, but rather on your ability to turn your followers into customers and that is a completely different game.

This reminds me a little of the difficult decision that an entrepreneur needs to make in a traditional business when he is trying to decide the physical location of this business and how sometimes we think that the geographical location is the most important thing.

Of course the geographical location helps, but it is not enough if we do not know how to make the client come back again and again or if we do not have the right business plan.

What will bring value to your online business is not the number of followers you have, but rather the ability you have in converting followers into subscribers and subscribers in clients.

3 Blind spots in your social media strategy (why social media followers don’t matter)

1. Every business starts from scratch

All businesses start from scratch and through time grow their social media following, even experts and leaders in their industry start from scratch.

2. Avoid the error of just focusing on the numbers

Numbers don’t lie, as long as you focus on the right numbers and that is precisely the problem.

If it were as simple as having a lot of followers, the job would be easier for everyone.

The process would probably be reduced to buying followers.

But the work in social media goes far beyond collecting followers.

3. The importance of connecting with your followers

In order for your social media strategy to really be successful, you need to know how to connect with your audience.

It’s no use having thousands of followers if you do not develop a relationship and connect with your followers.

That should be your real goal.

I’ve created an infographic that illustrates the 3 blind spots in your social media strategy (why social media followers don’t matter).

I have created an infographic that illustrates the 3 three blind spots in your social media strategy and why social media followers don’t matter.

Please attribute the infographics to Netklik.com

Use the embed code I’ve included

<div>
<a href="https://www.netklik.com/online-marketing-strategies/social-media-followers-dont-matter/"><br>
<img class="alignnone size-full wp-image-1249" src="https://www.netklik.com/wp-content/uploads/2017/04/why-social-media-followers-dont-matter-infographic.png" alt="why social media followers don't matter" width="500" height="1250" /></a>
</div>
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Infographic by: 
<a href="https://www.netklik.com/online-marketing-strategies/social-media-followers-dont-matter//">Netklik</a>
</div>

 

What does all this mean from the practical point of view?

By not taking into considerations that 3 blind spots

• You miss out on the opportunity to develop a relationship with your followers.
• You are not able to move your followers to your subscriber list.
• You lose opportunities to increase your sales.

Conclusion
Don’t think that the reason you are not seeing the results to your social media strategy is because you do not have enough followers.

Success in social media strategy does not happen overnight, it’s a process.

All people with successful online businesses have started the process from scratch and have made it grow over time, so can you.