I know how important it is for your to know why your social media strategy is not working.
I also know how hard it is to avoid the trap of feeling discouraged and more importantly to continue to learn.
Obviously, you’re here and you are doing it and that’s why I congratulate you.
Maybe you’re thinking.
It doesn’t matter what I try, I still don’t see results
You may have asked yourself:
How can I improve my social media strategy, but in a real way?
What are the exact steps that I need follow?
How do I know if the steps will really work?
Although I do not have an exact answer for your questions.
I fully understand how you feel.
And if I do have the answer so that you can stop feeling unmotivated and frustrated.
The key to success in your social media strategy is not a recipe or a series of steps
The key is to realize that your social media strategy is an experiment.
Yes, you heard that right.
Your social media strategy is an experiment.
And the only way to do an experiment is through trial and error.
When you start to think of your social media strategy as an experiment, it becomes scientific
There is no room for stories or emotions.
There is no place for successes or failures, but simply results.
You simply have 2 options, to show if the hypothesis is correct or false.
Otherwise, what happens is that when we do not get the “expected” results,
Without realizing it, we create stories about our failure and allow emotions to participate in the process.
As a result, we lose control.
Each strategy starts with a question and it is up to you to create a plan that will help you answer the question.
How to apply this in your social media strategy?
Why not use the scientific method in your social media strategy.
Yes, the same we learned when we were children.
Here are the 6 steps to answer the question: Why your social media strategy is not working
1. What is the question?
The first step is to start with the question.
In other words what do you want to learn?
Examples of questions related to your social media strategy are:
- Can social media really work for my business?
- Will social media allow me to attract new clients?
- Does social media work for my industry?
For purposes of this example, let’s consider the last question.
If you want to know if social media will work for your industry, you need to start the research process.
Remember, the goal is to have enough information to design your experiment (strategy).
As part of this process you may have to answer other questions
- Which social media network will work best for your business?
- Is your audience present on social networks?
- How does your competition use social media?
The purpose of this step is to collect information so that you can design a plan that will allow you to proof if hypothesis is correct or not.
The hypothesis could look something like this:
If I start writing content that promotes my services and promote the content in my social media, as a result I will be able to attract a new audience to my business.
Before continuing with the 4th step, I want to share with you an infographic that illustrates the 6 steps of the scientific method applied to your social media strategy.
Please attribute the infographics to Netklik.com
Use the embed code I’ve included
<img class="alignnone size-full wp-image-1416" src="https://www.netklik.com/wp-content/uploads/2017/08/why-is-your-social-media-strategy-is-not-working-infographic.png" alt="why is your social media strategy is not working" width="500" height="1250" /></a>
4. Prove your hypothesis
In other words, the purpose of this step is to put into practice your plan and find the answer to your question
For this example, the plan may look like this.
During the next 60 days, you will create content and promote it in social media.
This means that you need to decide what type pf content you will create and how often will you promote it.
You need to think about how you are going to measure the results of your experiment and keep a daily record.
Choosing what you are going to measure is critical.
For example,you could measure: number of new followers, engagement, traffic to your website, new subscribers, and finally new clients.
Review results and prove if your hypothesis was correct or incorrect.
Remember, that what’s important is not whether you were right or not.
The key is that you discovered something new and learned in the process.
By analyzing the results in this way you will have the power to transform what could have been a negative result into learning.
Learning expands your experience and helps you formulate the next experiment.
Of course this applies to all areas of your business, each strategy starts with a question and it is up to you to create a plan that will help you answer the question.