How to develop a successful social media strategy (in 3 easy steps)

I enjoy the process of sharing my online marketing adventures and teaching business owners how to develop a successful social media strategy.

The truth is that I love writing content that helps to break up problems in simple actions and create images that illustrate the content that I am writing about.

When I create content I try not to think about about the fact that the content will be seen by thousands of people.

Because if I would think about it, the fear would stop me from doing it.

Therefore, when I work on creating content for the blog, all my energy is aimed at communicating my ideas in the best possible way .

I think of you and the possible problems you face every day with you online marketing strategy and how the contents I am creating can help you solve problems.

I’ve talked to business owners who feel paralyzed when it comes time to think about how to develop a successful social media strategy.

They do not know what kind of content to create or share.

But beyond that, they feel paralyzed about the idea that the content will have their name and therefor are very concerned feeling judged.

In addition, the also experience impostor syndrome.

Impostor syndrome happens when you are constantly questioning if you are truly are enough of an expert to express opinions and share them with the whole world.

This is definately not the right way to think about your social media strategy.

That’s why today I want to share with you 3 steps you should think about to create a successful social networking strategy for your business.

How to develop a successful social media strategy (in 3 easy steps)

1. Identify your destination: What is the end goal of your strategy in social networks?

The first thing you need to do is think about your end goal and answer the following question: What is you destination?
Once you identify your destination, you can work on a plan that will allow you to reach it.
Once you identify your e you can end goal, you can work on a plan to reach it.

Possible goals when creating a social media strategy

Below are some examples of objetives for a social media strategy:

• Interact with your audience
• Acquire more followers
• Attract customers
• Improve the perception of your brand
• Increase traffic to your web page
• Grow your email list

It’s fine if your strategy can have multiple goals, what’s important is that you know what the goals are.

How to choose the content of your social media strategy

The content that you will use will depend on the goal of your social media strategy. That’s why it’s so important to understand the goal of your social media strategy.

Think about the next step you want your visitor to take

You should always think about what action do you want people to take. What should the step should be? Some examples of actions are:

• Leave comments
• Gain follower
• Visit your website
• Register to receive a gift
• Become a customer when buying your services or products

To sum this up, once you are clear about what your goal is and what actions you want people to take, you will know what type of content you have to create to help you guide people to take the desired actions.

2. Make your content shine

It is not a secret that the content that gets the more eye balls and is shared the most is the one that has images.

Visual content stands out over written content and our brain reads and processes visual content faster than written content.

Nor is it a secret that the businesses that have a successful social media strategy are those that know how to incorporate visual content in it’s strategy.

So you must use visual to make your content shine and standout from the crowd

Examples of types of visual content you should incorporate when creating a social networking strategy

• Images
• Videos
• Drawings
• Infographics
• Presentations
• Ebooks

Recommendations for using visual content

• Be consistent with the colors and font types of your brand
• Use original, eye-catching images
• Optimize your images for each social network

3. Be sociable

It is useless to create content if nobody sees it or knows it exists.

Your objective is to make as many people see your content as possible.

How to put your content in front of as many people as possible

1. Share your content consistently on social networks

It is not enough to share your content once in a social network. You must have a plan and a calendar to promote your content in social networks.

You need to share the content many times.

You should also consider sharing the same content in different social networks, but you must take into consideration that the content must be adapted and optimized for each social network.

2. Make your content easy to share

Be sure to include buttons to share on your web page and ask people who visit your website to share the content if they think the information is useful

What motivates people to share content?

The content is more likely to be shared if it has the power to make people look good when they share it.
People like to share content that can help others.
The posts that inspire and help usually include an emotional ingredient that is easily and socially transmitted.
People like to share content to connect with other people and develop relationships.

When content transmits emotions it’s more likely to be shared

In other words if the content is fun, inspiring, motivating or controversial it’s more likely to be socially transmitted.

Usually stories include emotional elements and are good to include in social media posts.

Remember that we use social media as a way to invite our audience to visit your website or blog for more information.

I’ve designed an infographic that illustrates the 3 steps for developing a social media strategy that attracts customers and stand out from the crowd.

Infographic Embed Code

<a href="https://www.netklik.com/social-media/develop-successful-social-media-strategy/">
<img class="alignnone size-full wp-image-913" src="https://www.netklik.com/wp-content/uploads/2016/11/develop-a-successful-social-media-strategy-infographic.png" alt="develop a successful social-media strategy" width="800" height="4020" /></a>
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Infographic by: 
<a href="https://www.netklik.com/social-media/develop-successful-social-media-strategy/">Netklik</a>
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Conclusion
Developing a social media strategy does not have to be complicated, the important thing is that you a system in place.
You must know what content to create, use images to attract the attention of your audience and finally have a plan to share your content so you content is seen by as many people as possible.

If you still are not convinced whether social using social media is for your business, I invite you to read the following post: How to use social media effectively for your business (and why not having a social media strategy maybe hurting your business).