Surely some times you have had the opportunity to observe the happiness of a child when he finally receives a gift that he has been longing for.

What’s more, maybe it happened to you and you remember the moment.

Sometimes that moment is followed by a great frustration.

Either because the packaging is complicated to open or opening the gift and putting it to work takes more time than originally thought.

These minutes of frustration have nothing to do with the end result, the gift as such; however learning to handle frustration can make all the difference.

You may be wondering what the reason for this example is.

Being an entrepreneur is not easy

I have had the opportunity to talk with people who often feel misunderstood within their own family and circle of friends.

Sometimes it happens that what the obstacle that stands in our way can also be the source of great opportunity.

Online marketing sometimes generates frustration, but I want you to understand that just below frustration lies the hidden opportunity.

That’s probably what attracted you to online marketing in the first place.

If you feel that online marketing is difficult, please continue to read

It often happens that the more you learn online marketing, the more you loose perspective of what you really want and should see.

When you think that your biggest problem is to understand and learn how to use the latest technologies to grow your business, and you dedicate much of your energy in doing so, without realizing you lose sight of the vision of your business and the impact you want to achieve.

I have spent the last few days learning and absorbing from people who have already gone through the stage where my business is currently, and I have realized that the most important thing is not to loose perspective.

The truth is that it is of no use to be an expert in SEO, a master in Facebook Ads, a specialist in social media, have the best camera or the best recording studio if you do not have a clear vision of your business and how the services you offer help others.

The online marketing opportunity (3 unusual tips that your competition does not know)

1. Learn marketing online from others who have already solved the problems you are trying to solve

It is true that online marketing is not super easy, but it is also true that it does not have to be complicated.

I think it’s important to learn to re-frame or rethink how we learn online marketing.

The moment we stop being afraid of technology and online marketing, we realize that online marketing is not the problem or the obstacle but rather it is an opportunity to grow your business.

It is an opportunity to attract your potential client and develop the relationship with your audience.

What you should do

Learning online marketing is not something you can delegate. If you do, your luck will depend on others. This does not mean that you need to be responsible for implementing your strategy, but you must understand enough to understand what your strategy is.

2.The importance of making connections

The purpose of the online world is to offer us the possibility of connecting with other people regardless of our geographical location.

After all, that’s the most important thing.

The online world removes language barriers and geographical location.

For business owners this translates into being able to attract people who are interested in learning more about our message and it is up to us to develop that relationship and create a community around our message.

What you should do

Think about what you are doing today to attract your audience, to offer added value.

No matter what your business is, your services must solve the problems that your audience has. Your audience is made up of real people, with real problems.

Now think about how you could improve and more importantly what is the first step you should take is.

I created an infographic that illustrates the opportunity of online marketing (3 unusual tips that your competition does not know.

Please attribute the infographics to Netklik.com
Use the embed code I’ve included

<div>
<a href="https://www.netklik.com/online-marketing-strategies/online-marketing-opportunity/"><br>
<img src="https://www.netklik.com/wp-content/uploads/2017/05/the-online-marketing-opportunity-infographic.png" alt="the online marketing opportunity" width="500" height="1250" class="alignnone size-full wp-image-1310" /></a>
</div>
<div>
Infographic by: 
<a href="https://www.netklik.com/online-marketing-strategies/online-marketing-opportunity/">Netklik</a>
</div>

3.Do not try to do it alone

When we try to solve problems alone, it is difficult to realize that we let the problems seem bigger than they really are and this makes you feel stuck.

When you share concerns or questions with other people, you can hear other views and opinions that can help you approach the problem from another angle.

What you should do

When you stop sharing your problems with others who are in a situation similar to yours, it is a bit like drowning in a glass of water.

There is nothing more powerful than listening to feedback from others to realize that things are not as complicated or difficult as you think.

This makes all the difference in the world.

Remember the example with which I started this post, do not let the frustration and discomfort of having to learn online marketing become an obstacle.

It may be that your website is not working as you expected or that your social media strategy does not produce results.

No matter what the problem is, remember that opportunity is waiting for you.

If you already know me, you know that I write about what I learn or what I am learning in my business.

It’s a habit that I started doing around 3 years ago and the rest is history.

Sometimes I just write on what I want to learn and this helps me organize my ideas and process new information.

If there is something I have discovered is that every time I learn something new, I realize how little I know.

It’s not about learning anything; the key is to be clear about which areas will bring the most benefit to your business.

The first months of this year have been incredible and I will soon share the projects I have been working on.

Last week I wrote about How to learn marketing online (without dying in the process) and this is definitely an area that also affects me and that I take very seriously.

Next week I will be participating in  live training session. So this week instead of sharing new content with you, I am including 4 of most popular posts from the last few months.

1. Why your online marketing strategy is not working (and how to fix it using a visual map)

 

2. How to write an article for your blog (3 tips to start writing today)

3. How to boost your online marketing results (5 lessons to put into practice) 

4. Why social media followers don’t matter

Of course it is not easy to find the time and stop everything that you are doing so you can learn, however it is something we all have to do if we are looking to improve our results.

I can not wait to share with you what I’m going to learn this week.

Online marketing is constantly evolving, which means that there is always something new to learn.

This is something that overwhelms many, from business owners to experts.

In my experience, the trick is to accept it and learn to pick the areas that you need to pay attention to.

A few days ago I had the opportunity to read the following post:

26 Lessons From Social Media Marketing World 2017.

The post includes a list of 26 valuable lessons and a summary of the current state of online marketing.

Author Steve Rayson, director of Buzzumo presents us with a summary of the 26 Lessons he learned in Social Media Marketing World 2017.

I thought it would be of great value to share this post with you because it answers many of the questions I frequently get asked.

For example: the current state of social media, the importance of knowing your audience, the critical role of titles in your content, the importance of using live video, etc.

The post: 26 Lessons From Social Media Marketing World 2017 , inspired me to think about how I can put these lessons into practice in my own strategy and it gave me the opportunity to pause and rethink how to improve my strategy.

If you want to do this exercise, I recommend you first answer the following 2 questions:

What is the goal of your marketing strategy?

This seems like a simple question, but it’s really not.

You think it’s to increase your sales, increase your subscribers, acquire more followers, improve the positioning of your brand, etc.

But the more precise and detailed your goal is, the clearer your vision of what you want to achieve.

What’s the reason you want to reach you goal?

This is the reason behind the goal and it’s as important as the goal itself.

The post allows us to have an insight into the present state of online marketing.

The question is how to choose which lessons to focus your efforts on.

And the answer is that you should choose to focus on the areas that will have the most impact and boost the growth of your business.

Here are the lessons I consider important for my business:

How to boost your online marketing results (5 lessons to put into practice)

1. Improve my social media strategy

The posts describes how Facebook is still the most important social network even though its reach decreases every day. It also talks about the effectiveness of LinkedIn and Twitter.

This information is excellent and key when deciding  on which social media channel to focus.

How to apply this?

Although I have been able to experiment with social media, I can definitely improve my social media strategy.

In addition to understanding the social network that my audience prefers, I also to need understand which social media channel works best for my types of content and how to improve the way I use them every day.

2. Create content that is shared

The process of sharing content on social media is more powerful than you can imagine and the reach of your content can be amplified if it’s shared on social media.

So the first question we must ask is make makes our content shareable?

The second question we need to ask is what does it mean when our content is shared? And more importantly, what to do once the content is shared.

How to apply this?

There are different tools that allow you to get information about how your content is shared, Buzzsumo is the tool I recommend and use.

3. Create content that will attract your audience

It makes no sense to create content to say the same that others are saying.

Your content allows you the opportunity to stand out.

How to create content that stands out?

It is about communicating a message, transferring your experience, creating curiosity and capturing the attention of your audience more than your ability to write content.

There are different ways to achieve this and it will depend on each business.

How to apply this?

For my business, my goal is to be the bridge between the online marketing world in English and Spanish.

I have found that what works well for me is to use visual content to explain complicated topics in a simple way while also taking the time to create the content in Spanish and English.

And I know that I need to continue to work on this to to get better results.

I have created an infographic that includes the 5 lessons that will boost your online marketing results.

Please attribute the infographics to Netklik.com
Use the embed code I’ve included

<div>
<a href="https://www.netklik.com/online-marketing-strategies/lessons-will-boost-online-marketing-results-without-wasting-time/"><br>
<img class="alignnone size-full wp-image-1284" src="https://www.netklik.com/wp-content/uploads/2017/04/boost-your-online-marketing-results-infographic.png" alt="boost your online marketing results" width="500" height="2389" /></a>
</div>
<div>
Infographic by: 
<a href="https://www.netklik.com/online-marketing-strategies/lessons-will-boost-online-marketing-results-without-wasting-time/">Netklik</a>
</div>

 

4. Create strategic content

The key is to create strategic content that helps you reach your goals.

How to apply this?

I have found that what works best is to create content that provides a transformation to my audience.

It is not enough to serve your audience, you need to offer value and solve bigger problems.

5. Identify the best content

Again, it is not just about creating content.

An important part of your content strategy should be to analyze the performance of the content to be able to take advantage of those contents that generate greater benefits for your business.

How to apply this?

This is an area where I need to invest more time and resources.

Once I identify the best content, I must define a system that will make the most of it.

Conclusion
Online marketing is not easy, however it does not have to be complicated.

Every time I think I have learned something new, I realize how much I still need to learn.

Sometimes this feeling can be overwhelming and terrifying, however the process becomes easier once we accept the fact that the learning process never ends.

But what’s most important is to learn how to choose where to put your energy and attention because this will have the greatest impact on your business.

It’s early morning and I just got back from a walk.

It’s part of my daily routing and I do my best to walk first thing in the morning every day.

Nowdays there are a variety of gadgets that allow us to measure the number of steps we take every day.

It’s no secret that the recommended magic number of steps per day is 10,000.

The reality is that not every day is the same and I do not always have the same time, which means that the time and distance I walk varies every day.

For me the important thing is to be consistent with how often I walk, regardless of how many steps I take and for how long I do it.

In other words my goals are long term and that is how I measure my results.

In a way, the same thing happens with content creation.

Recently I received the following question: What is the right length for a blog post?

I thought this was an excellent question, so let’s dive right in:

What is the right length for a blog post?

I wish I could give you an exact answer, but the truth is that it depends.

You may be curious and want to know how many paragraphs or how many words your content should include.

It’s a difficult question to answer, because the answer depends on many factors.

You see, you not only need to take into consideration the average time that scientifically a person dedicates to reading a post, you also need to consider the medium you use and also the goals of your strategy.

According to Time , 55% of visitors spend 15 seconds to read the content of your articles.

There are different opinions on how long a post should be because things have changed a lot in recent years.

In my opinion, the quality is more important than the length of the content.

Below are some interesting studies mentioned by lean-labs

• According to Medium, the length and ideal reading time of a post is 1600 words and the time to read it is 7 minutes
• According to SERPIQ , if what you are looking for is to position your web page in Google, the content must have between 2350 and 2500 words.
• Moz reported that if what you are looking for is to generate links, when a post is between 1800 and 300 words it will attract more links.
• According to Neil Patel, when a post has at least 1500 words the results are better from the point of view of SEO results and Social Media.

In order to help me you make the best decision about how long, here are 4 questions you need to answer that will help you make the best decision about what is the right length for a blog post:

4 Questions you need to answer to decide what is the right length for a blog post

1. What is the goal of your strategy?

If you have a clear vision of the goal of your content strategy you can design a strategy that allows you to reach your goals.

It is not about writing content just because everyone does it.

Every post you write must have a goal and you must be able to track the results of each post effectively.

Once you have a clear vision of your goal, you will have a better idea of what type of content is best for your strategy.

2. How fast do you want to see results?

If there is something I have learned, it is that you need to set a deadline to reach your goals.

We know what happens when there is no deadline.

Nothing.

The speed with which you want to achieve your goals affects the types of content you must create.

If you have more time you can include longer content. If your strategy is short term, you simply do not have time to work on long content and your best option is to write short content.

3. What will your main source of traffic be?

The type of content can vary depending on how you plan to generate traffic: If part of your plan is to generate traffic from Google, you must write longer content and your strategy needs to be medium and long term.

However if you plan to generate traffic with social media, you can think of a short-term strategy and include short content.

The scenario changes completely if you can generate traffic paying for advertising, the type of content you must create depends on the medium you use, whether Google or social media.

I have created an infographic that includes the 4 questions that you must answer to help you decide: How long should a blog post be?

Please attribute the infographics to Netklik.com

Use the embed code I’ve included

<div>
<a href="https://www.netklik.com/online-marketing-strategies/right-length-blog-post/"><br>
<img class="alignnone size-full wp-image-1265" src="https://www.netklik.com/wp-content/uploads/2017/04/what-is-the-right-length-for-a-blog-post-infographic.png" alt="what is the right length for a blog post" width="500" height="1250" /></a>
</div>
<div>
Infographic by: 
<a href="https://www.netklik.com/online-marketing-strategies/right-length-blog-post//">Netklik</a>
</div>

 

4. Will your content include visuals?

According to Lean-Labs , it turns out that visual content counts as words.

When you include images in your content, the content automatically becomes longer.

In addition, Moz reports that including visual content can help generate more links to your content, which in turn also has positive effects for SEO.

According to blogpros , the most popular blog posts include one image every 350 words.

Comparing short vs. long content

In short, both types of content have advantages and disadvantages.

If you decide to use short content for the post of a blog

The biggest advantage of producing short content is that if your goal is to produce more content, writing short content will allow you to produce content more often.

When you create short content you need to be able to communicate your message quickly and effectively.

You may also have less time to promote each post.

The key is to have a system in place that allows you to promote the content, because there is no use to creating content if no one sees them.

If you decide to use long content for the post of a blog

If your goal is to produce longer and deeper content you’re probably going to be on good terms with Google.

However you need to understand that’s it’s not just about writing longer content, your goal needs to be to create valuable content.

In addition, you need to make the content interesting, so people actually read the content.

Writing longer content, usually means writing less frequently, which in turn means you can spend more time promoting each post.

Conclusion

The reality is that the decision about what is the right length for a blog post
will depend on your strategy and you will not know until you try and experiment.

It’s not about counting words, paragraphs or images.

It’s about using content that sparks curiosity and captures the attention of your audience.

If your business sells products or services, you most likely have competition and probably spend more time than you want to admit thinking about how to make your business stand out from the crowd.

You probably have realized that this is not an easy question to answer.

I have learned that sometimes we need to ask ourselves different questions to find the best answers.

For example, the next question is a variation of the previous question.

What do you do need to do so that your audience prefers to do business with you over your competition?

A way to make your business stand out is by the experience that you offer to your clients when they work with you.

This applies the same way for businesses that offer services as for businesses that sell products.

Here are 3 additional questions to answer:

3 Questions you need to answer that will help you plan your clients’ experience

Think about how your client feels during any of the following stages:

1. Before working with your business
2. After they start working with your business
3. Once they finish working with your business

It may seem obvious, but it is not.

Of course, it’s a given that you must provide excellent value in your service or you must offer a high quality product.

Every day we make decisions in our business that effect how we are perceived by our clients.

If we do not have a clear vision about our business, it is very possible that often we will not make the best decisions.

For example, if we change the experience of our clients by minimizing costs, we are making a huge mistake.

During the summer my daughter had the opportunity to visit an amusement park where kids have the opportunity to accumulate points for each game they in and at the end they can use the points to get prizes .

She was telling me about her day and I was struck by her perception of her experience and the way she described it.

In her opinion, the experience could be seen in two ways:

1. Find ways to accumulate the most points to have the possibility to get a better prize.

2. Enjoy the experience without having the prize as goal

Having this conversation with her really made me think about  how often as entrepreneurs we forget to enjoy the moment and the process because we are always chasing the “prize” .

More importantly, how it’s key as business owners to make an effort to understand and plan how we want our clients’ experience to be when we work with them.

We definitely need to plan and design the experience for our clients.

4 Simple Steps to Learn How to make your business stand out from the crowd

Here are 4 steps to help you think about this process:

1. How does your audience feels before they become your client

The work begins before attracting your client.

If you spend time researching your audience, you will know their interests, what motivates them and what their aspirations are.

This in turn will allow you to communicate your message effectively to attract them to your product and services.

It is important to understand how your audience feels before hiring your services or buying your products.

It is a mistake to skip this step as it does not allow you to have a clear vision of the transformation that your service or product offers.

In other words, you need to think of a before and after, to have a clear picture about the transformation.

2. How to welcome them once they decide to work with your business

Once you attract your audience you must think how you want their experience to be, how you want your client to feel.

Surely you will want them to feel like they have made the right decision.

If that’s the case, you need to think what needs to be done to accomplish this.

We have all had experiences in restaurants, where the moment we sit down at a table, we know that we made the right or wrong decision choosing the restaurant.

The same thing happens with your client,  so you have to make sure that the first impression they have of you and your business is positive.

3. How to offer the best experience to your client

Usually, if your business sells products, the time the customer interacts with your company is shorter.

If your company sells services, this time can be variable.

In both cases you should think about how you want your client to feel during the process.

What kinds of situations can disrupt a great experience and what can you do about it.

When a client buys a product, you need to think about what you can do so that the client combes back and again and again from you.

Doing a good job at this stage will allow you to have a happy customer, who naturally and spontaneously will be motivated to talk well with their family and friends about their recent experience.

I have created an infographic that illustrates the 4 steps that you must follow if you want to learn how to make your business stand out from the crowd.

Code to embed the graphics
Use this code if you want to share the graphics

<div>
<a href="https://www.netklik.com/online-marketing-strategies/make-business-stand-crowd/"><br>
<img class="alignnone size-full wp-image-1237" src="https://www.netklik.com/wp-content/uploads/2017/03/how-to-make-your-business-stand-out-from-the-crowd-infographic-2.png" alt="How to make your business stand out from the crowd" width="500" height="1250" /></a>
</div>
<div>
Infographic by: 
<a href="https://www.netklik.com/online-marketing-strategies/make-business-stand-crowd/">Netklik</a>
</div>

 

4. How do you build a relationship with your existing clients

It is no secret that the probability that a person will buy your products or services once you know them is greater.

You must think about everything that you can do to maintain and develop the relationship with your existing clients.

Conclusion
It is becoming increasingly difficult to excel and compete. One way to do this is to make sure that the experience you offer is unique. The best way to do this is to plan it.

During the last 24 months I have learned a lot about how to succeed in online business, you could say that I have really put myself in my clients’ and students’ shoes.

Not only have I learned how to use new technologies and tools that I did not even know existed before, but I’ve also learned a lot about online marketing and business in general.

But to be honest, the biggest lessons I have learned from you, my audience.

Your desire to succeed and learn is contagious

Wether I am working with a client or teaching a student, the magic happens in that moment when the other person finally starts to see the light and begins to understand that change is possible and it’s up to them to achieve it.

I have been fortunate to live those moments through the experiences I have had with my clients and my students.

Seeing so much growth in them has made me more aware of the cyclic process of teaching and learning.

Moreover, I have caught the learning bug and want to continue learning and improving in the same way that you do.

That is why I want to share with you what I have learned from Mark W. Schaefer.

Who is Mark W. Schaefer?

Mark W. Schaefer is a recognized leader in the online marketing industry, writer, educator and consultant of companies recognized worldwide.

He has received an endless number of awards, such as being named in 2015 as the number 2 blogger in the world by Social Media Examiner.

In his blog {grow}, Mark W. Schaefer is always one step ahead, and in his posts he offers his unique point of view, so his blog is always on top of my list of blogs to read.

In his latest book, Known, Mark W. Schaefer talks about how, in the world that we live in today, we all have the opportunity to succeed online, but not everyone knows how to to make the most of this opportunity.

I have been putting into practice what I have learned from Mark W. Schaefer and in the process I have learned important lessons that I want to share with you today:

How to succeed in online business : 3 Lessons that you need to learn

1. There is no direct path to reach your destination (or meet your goals)

It is part of my personality to always want to have a plan, after all I am an engineer.

However, I learned from Mark W. Schaefer that sometimes in online marketing, we have to be more flexible and let our intuition guide us.

Having this flexibility allows us to be open to read and better interpret our results and take advantage of opportunities that otherwise we would be unable to see.

The key is to focus on the process of constant adjustments.

Experimentation, trial and error should be part of what we do every day, because that is the only way to learn and get closer to our goals.

2. Small decisions can have a big impact on your business

No matter what we do, it is crucial to know what to focus on.

In short, we need to have a clear vision.

However, you should be able to adjust the vision as you learn and experience.

Making decisions is not always easy and sometimes it requires courage.

When I started to create content, I started creating content in English, but after a year, I made the switch to Spanish and neglected the contents in English.

The truth is that I did not have a clear vision.

I was not really sure what direction to take and I was not sure whether my content should exist in English.

I recently realized that I must create content in both languages.

Now I have a system to follow and I realize, that the translation process is not as complicated as I thought.

I have also obtained great results by creating visual content, which means that I must continue to do so.

Clarity in my strategy facilitates the decision-making process

These small adjustments in what Mark W. Schaefer calls ” My place” and “My space” allow me to have clarity in my strategy and makes the rest of my decisions easier.

3. The process of content creation takes time

Creating content is a process that takes time. It’s true that as you get better at it, the process becomes quicker, but actually, it will always take more time than what you would like to admit.

I have learnt that it’s best to accept this.

Now I realize that precisely the time I spend creating content is what allows my content to be unique.

If I stop investing that time in the process of creating content, the content no longer has my voice.

I have created an infographic that illustrates the 3 lessons I have learned and that you need to understand if you want to know how to succeed in online business.

Code to embed the graphics
Use this code if you want to share the graphics

<div>
<a href="https://www.netklik.com/online-marketing-strategies/how-to-succeed-in-online-business/"><br>
<img class="alignnone size-full wp-image-1223" src="https://www.netklik.com/wp-content/uploads/2017/03/how-to-succeed-in-online-business-infographic.png" alt="how to succeed in online business" width="500" height="1250" /></a>
</div>
<div>
Infographic by: 
<a href="https://www.netklik.com/online-marketing-strategies/how-to-succeed-in-online-business/">Netklik</a>
</div>

 

The common challenge that every business faces

One of the common challenges that all businesses face is finding ways to attract new clients using a clear message that stands out is not the only thing that matters.

You need to be able to inspire trust and be known.

In his book Known, Mark W. Schaefer speaks precisely about this.

The book serves as a guide to help you in the process of making your business known and positioning you as an expert in your industry.

To write the book, Mark Schaefer interviewed more than 100 entrepreneurs.

The stories and experiences of these entrepreneurs are available in the book and illustrate the common process that each of them uses to achieve success.

It is refreshing to have a clear picture of how normal people have been able to achieve extraordinary successes.

The book Known is proof that we all have the opportunity to achieve success online, as long as we focus on the process, are consistent and willing to make adjustments in the process.

Today I want to dive deep into the topic of why social media followers don’t matter.

The goal of your social media strategy should not be to increase your social media following.

It’s a myth that the success of your social media strategy depends on the number of social media followers the you have.

It’s no secret that I do not have thousands of followers on social media, however this has never been an obstacle for me and I do not want it to be one for you.

Recently, I did a survey that has been very valuable to better understand the problems and challenges that you my audience face.

Something that caught my attention, is the weight that some people place on the number of followers and likes in social media.

I don’t want you to think that if you do not have many followers, then your strategy or your business cannot succeed.

Nor do I want you to think that your goal should be to achieve more likes.

The truth is that getting followers is not as difficult as you think.

In my opinion, there is nothing easier than getting followers in social media, in fact, it’s so easy, that by just paying for them you could impress anyone.

How to grow your business online and offline
The success of your business does not depend on the number of followers you have, but rather on your ability to turn your followers into customers and that is a completely different game.

This reminds me a little of the difficult decision that an entrepreneur needs to make in a traditional business when he is trying to decide the physical location of this business and how sometimes we think that the geographical location is the most important thing.

Of course the geographical location helps, but it is not enough if we do not know how to make the client come back again and again or if we do not have the right business plan.

What will bring value to your online business is not the number of followers you have, but rather the ability you have in converting followers into subscribers and subscribers in clients.

3 Blind spots in your social media strategy (why social media followers don’t matter)

1. Every business starts from scratch

All businesses start from scratch and through time grow their social media following, even experts and leaders in their industry start from scratch.

2. Avoid the error of just focusing on the numbers

Numbers don’t lie, as long as you focus on the right numbers and that is precisely the problem.

If it were as simple as having a lot of followers, the job would be easier for everyone.

The process would probably be reduced to buying followers.

But the work in social media goes far beyond collecting followers.

3. The importance of connecting with your followers

In order for your social media strategy to really be successful, you need to know how to connect with your audience.

It’s no use having thousands of followers if you do not develop a relationship and connect with your followers.

That should be your real goal.

I’ve created an infographic that illustrates the 3 blind spots in your social media strategy (why social media followers don’t matter).

I have created an infographic that illustrates the 3 three blind spots in your social media strategy and why social media followers don’t matter.

Please attribute the infographics to Netklik.com

Use the embed code I’ve included

<div>
<a href="https://www.netklik.com/online-marketing-strategies/social-media-followers-dont-matter/"><br>
<img class="alignnone size-full wp-image-1249" src="https://www.netklik.com/wp-content/uploads/2017/04/why-social-media-followers-dont-matter-infographic.png" alt="why social media followers don't matter" width="500" height="1250" /></a>
</div>
<div>
Infographic by: 
<a href="https://www.netklik.com/online-marketing-strategies/social-media-followers-dont-matter//">Netklik</a>
</div>

 

What does all this mean from the practical point of view?

By not taking into considerations that 3 blind spots

• You miss out on the opportunity to develop a relationship with your followers.
• You are not able to move your followers to your subscriber list.
• You lose opportunities to increase your sales.

Conclusion
Don’t think that the reason you are not seeing the results to your social media strategy is because you do not have enough followers.

Success in social media strategy does not happen overnight, it’s a process.

All people with successful online businesses have started the process from scratch and have made it grow over time, so can you.

If you often find yourself thinking how to improve your website results, you are in for a treat.

Today I am happy to share with you a case study from a website audit.

I had the pleasure of working with Alejandra Yepes from Empiric.us .

Empiric.us is a service business in Colombia, which offers online training opportunities in technical areas, through their own web platform of challenges.

To make this case study as practical as possible, I am including some of the questions I asked Alejandra before and after the website audit.

1. What was the biggest challenge of Empiric.us before the website audit?

To increase the number of people who request to perform the demo of our platform of challenges.

2. What do you consider were the most valuable recommendations of the website audit?

a. Improve the home page

The website audit allowed us to realize that our home page was not as good as we thought.

Your observations allowed us to see that our message was not clear.

We must do a better job of communicating to our audience what the benefits of the service we offer are.

In order to do this, need to rethink our target market and decide if our audience is the end consumer or if we want to focus on working with businesses.

Now we know that the most important thing is that when people get to our website, immediately they need to understand what we do and how we can help them.

B. Now I understand where I need to focus

Thanks to the website audit, I realized that there were many things that we still need to wok on, because nobody told us what we had to do.

The graphic design of the website
We investedt a lot of time and money in graphic design and today I see how that is not the most important thing.

Fight paralysis by analysis
I also understand how important it’s to avoid falling into paralysis by analysis.

In the exercise of moving and taking action you learn and it is possible to test out ideas and see if they work or not.

3. How was the process of making changes to the website after the audit?

Working on specific areas makes the process easier
Thanks to the website audit, we had very specific points to work on and that made process of taking action easier.

I was able to work step by step, because I had specific points to focus on.

Clarity makes the process easier

It was very helpful to realize that we needed to decide on which market we wanted to focus on.

Before we were focused on 2 types of users.

The moment we decided to focus on only one, everything became easier.

In the past, what was the process of making changes to the website?
Before, we often did not know in which areas we needed to focus on..

When you have a clear picture of everything you need to do to improve, it is easier to get started.

4. Do you now feel differently about your website?

Totally, I am now relieved, calm and feel like I am making progress..

Sometimes you know that you need to improve things but you really don’t know what to do or where to start.

When you are able to focus on working on specific points, the process is more effective and easier to navigate.

Having a plan or visual map that includes everything I have to do, makes me feel calmer and also helps me because I can check off every task as I complete it.

Even though I know that there are a thousands of other things I can do, I understand that I have to focus on the main actions.

Although it’s difficult o imagine, each task that I need to complete is an exercise in its own, or rather it’s a separate project.

The idea of being able to complete each task and project is very rewarding.

The feeling that remains is of accomplishment

Although I know I’m missing other things, I know I worked on the most important tasks that will bring me closet to my desired results.

5. Can you share some of your results after you took action and implemente the website audit recommendations?

Of course, after making the changes to our website, we did a live event to see how people interacted with our platform.

We were able to validate that now our message and process are clear and without instructions people go to the website and understand what we do.

Better still register for the demo.

How many people entered the platform after the changes they made?
We got 175 new people who registered. This would not have been possible had it not gone through the process of the website audit.

I also noticed that people now come to the website because they search on Google and register on the platform.

This is further proof that the information to register and download the demo is clear.

6. Is there anything else you would like to add?

The website audit was revealing to me and I now realize that we were missing the external opinion of an expert.

The website audit allowed me to identify errors that we din not know we were making.

All the recommendations from the website audit report are are clear, detailed and easy to understand.

The service of web audit is truly unique and I recommend it for those who want to improve the results of their website.

That’s all for now.
I want to thank Alejandra for allowing me to share this case study.

I know that if Alejandra and her team continue to work consistently on their online strategy they will soon achieve even better results

Infographic
I have prepared an infographic that illustrates how to improve your web page in 4 simple steps.

Code to embed the graphics
Use this code if you want to share the graphics

<div>
<a href="https://www.netklik.com/online-marketing-strategies/how-to-improve-website-results/"><br>
<img class="alignnone size-full wp-image-1194" src="https://www.netklik.com/wp-content/uploads/2017/02/how-to-improve-your-website-results-i.png" alt="how to improve your website results" width="800" height="2000" /></a>
</div>
<div>
Infographic by: 
<a href="https://www.netklik.com/online-marketing-strategies/how-to-improve-website-results/">Netklik</a>
</div>

 

Conclusion

I wanted to share this case study with you, because it seems like an excellent example of how often they key is to look for help and get a different point of view that that allows you to objectively evaluate the situation in which you are.

If you are looking for ways to improve your website or if you are not sure what is the next step you should take in your strategy, it is always a good idea to consult with others who have more experience.

So don’t wait any longer, take the next step.

If you’ve made the decision to blog, you’ve probably asked yourself more than once: how to generate ideas for your blog topics.

You may feel like you have run out of ideas, because you do not feel inspired or just feel stuck and don’t know how to make your content stand out.

I want to share a lesson I learned last weekend.

My kids love sports, so we spent a good part of our weekend watching them compete.

Sometimes they win and sometimes they loose.

During the last few days, things did not go well.

However, I was surprised by the willingness, energy and motivation to go to each practice and do their best.

So I decided to ask them, how they keep their spirits and energy up during this times.

The answer surprised me: playing sports is fun.

Perhaps this is the most important lesson

No matter what we do, the important thing is always to have fun.

As entrepreneurs this is one of the things that we often forget.

The best way to generate ideas on new topics is to enjoy the process and have fun.

Think of your blog as an activity that injects vital energy into your business.

Each blog post is an opportunity to have a conversation with your audience

The content of each post allows you to talk to your ideal client.

Remember that having a conversation is the first step to making a sale.

5 tips to generate ideas for blog topics

You’re probably thinking, it’s true but how can you come up with a list of interesting topics that your audience wants to read.

A few days ago I read the following article: Isaac Asimov: How to Never Run Out of Ideas Again

The author describes what Isaac Asimov wrote in his autobiography.

In particular he describes the formula used by Isaac Asimov to always generate new ideas.

From personal experience, I have benefited from all this 5 tips.

1.Never stop learning

When we learn new things our vision of things changes. It may be because we discover something we did not know before or because we also realize that some things are not as easy as they seem.

Learning something new helps you to focus on what is really important.

The process of constantly learning new things helps you see opportunities and connect points that others do not see.

2. Overcome writer’s blocked

When you feel that you do not have anything to say,  it’s important that you identify what’s happening and have a system that allows you to keep moving.

Do something fun that helps you change your mental state.

Maybe you need to listen to music, go for a walk or work on something else.

3.Avoid being afraid of making your posts public

It is normal to be afraid to write a post and think that it is not good enough or that it really does not bring anything new.

My recommendation is to ignore this feeling and lower quality standards.

It is natural not to be good at something when you just start doing it, only the practice will allow you to improve.

It is also natural to think that your post is not ready or finished.

To improve your posts you do not need more time to write them and to review them.

Which brings us to the next point.

4. The trick is to practice

The more you write the better you will be in the process.

What will help you improve your posts is practice, practice and practice more.

It turns out we all started in the same place and this is something totally normal.

Before moving on to tip #5, I created an infographic that illustrates the 5 tips to generate new ideas every day.

Please assign the infographics to Netklik.com or use the embed code I have included.

Code to embed the graphics
Use this code if you want to share the graphics

<div>
<a href="https://www.netklik.com/online-marketing-strategies/ideas-for-blog-topics/"><br>
<img class="alignnone size-full wp-image-1184" src="https://www.netklik.com/wp-content/uploads/2017/02/ideas-for-blog-topics-infographic.png" alt="ideas for blog topics" width="500" height="2369" /></a>
</div>
<div>
Infographic by: 
<a href="https://www.netklik.com/online-marketing-strategies/ideas-for-blog-topics/">Netklik</a>
</div>

 

5. Read as much as you can

Do your best to read more, it can be about topics related to your business and other topics as well.

The more you read and the more things you learn, the easier it will be for you to generate ideas for your content.

At the same time the process of reading more will help you write better.

The truth is that the more we read, the more we do, the more new experiences we have, the better we can connect the points and the clearer our view of things.

The same thing happens with the contents of your blog.

The more you write, the better idea you have of the interest that your topic has and at the same time

• Improve your writing process.
• The will be able to go more in depth in specific topics.
• You are perceived by others as an expert in your industry.

Now I want to ask, Is there any other exercise that benefits your business more than writing?